For any business looking to engage with their customers on social media, understanding the science behind the platform can be crucial to attracting the right audience. Each business’ approach will differ, but for every company’s social media manager, it is important to understand how people interact with social to make sure the consumer is fully engaged. For Facebook, one of the premiere platforms for business, learning how the customers are
Social media should be in the repertoire of every business on the market now, and it is a great tool to utilise when you are working to build a loyal customer base. There are plenty of ways you can interact with your customers on social media that you can’t use in real life to hone your customer service skills and build up customer loyalty and ensure they remain faithful to
For brands looking to expand their horizons on social media, Twitter’s new “Buy Now” button might just change the way they approach the microblogging site. Twitter first started to roll out the new addition to their website in September of 2014, starting off by dipping a toe into the world of social commerce by partnering with a few brands and artists, including Burberry, Demi Lovato, and Panic! At The Disco.
Social media might be out to help save businesses and brands, but there are certainly plenty of problems that companies are coming up against in their rush to post new content. In recent years, one of the bigger problems that companies and personal brands have been coming up against is the battle to post original content. As Instagram and Tumblr in particular become more mainstream ways of promoting a business