Judy Sahay

Thought Leaders & Game Changers

Tag social media

Tumblr for Business: How your company can reap the rewards of this social media platform

Starting off as a microblogging platform in 2006, it wasn’t until around 2010 that Tumblr first started to gain popularity as a platform. Even then, it remained almost entirely a website for people to run their own blogs, filling them with their own creative content, and it hasn’t been until quite recently that businesses have started to catch on to Tumblr’s user-friendly site, which at times seems like it was

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The Psychology of Social Media- Likes, Shares and Comments

For any business looking to engage with their customers on social media, understanding the science behind the platform can be crucial to attracting the right audience. Each business’ approach will differ, but for every company’s social media manager, it is important to understand how people interact with social to make sure the consumer is fully engaged. For Facebook, one of the premiere platforms for business, learning how the customers are

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Build Customer Loyalty Through Social Media

Social media should be in the repertoire of every business on the market now, and it is a great tool to utilise when you are working to build a loyal customer base. There are plenty of ways you can interact with your customers on social media that you can’t use in real life to hone your customer service skills and build up customer loyalty and ensure they remain faithful to

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Move over DIY: How businesses are taking over Pinterest.

If you still think Pinterest is the domain of hobbyists and DIY-gurus, you might want to revaluate your idea of the social media platform. Whilst the website is still loaded with creative projects you can do at home and virtual pin boards loaded with inspirational quotes, Pinterest is fast becoming one of the best platforms for businesses looking to expand. Here are five tips for how your business can start

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Live streaming takeover: the new approach to social media.

More and more companies across the world are getting behind video streaming to help market their products. Snapchat, once used almost entirely by teenagers to send selfies to their friends, has rapidly adapted to become one of the best marketing tools for businesses and brands looking to connect to Generation Y. But whilst Snapchat might allow for people to follow along on journeys and offer a behind the scenes look

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4 super hacks to help market your business on LinkedIn

Anyone who hopes to call themselves business savvy should have a LinkedIn profile, and utilising the only social media platform that is specifically catered to professionals is a great way to get ahead in the industry you are interested in. But, like Facebook and Twitter, LinkedIn have developed business profiles for companies looking to expand their horizons in the online sphere. Considering LinkedIn’s primary demographic is professionals across all fields,

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How Twitter is changing the way we shop online and the future of Australian business.

For brands looking to expand their horizons on social media, Twitter’s new “Buy Now” button might just change the way they approach the microblogging site. Twitter first started to roll out the new addition to their website in September of 2014, starting off by dipping a toe into the world of social commerce by partnering with a few brands and artists, including Burberry, Demi Lovato, and Panic! At The Disco.

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Getting your business to go viral: from felines to frozen water

Rising from relative obscurity in the Western world in 2012, it seems that Psy can’t stay out of the headlines now, with his involvement in a minor car crash almost immediately trending on Facebook newsfeeds across the world. Thankfully, no one was injured in the incident that involved his Rolls Royce bumping into a bus but it didn’t take long for the incident to make headlines across social media. But

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Staring out on social media: the do’s and don’ts for small businesses.

When it all boils down, there are two types of industries: those that have been reshaped by digital technology, and those that will soon follow. In our world’s current business climate, the turn to the digital world is unavoidable. Businesses are now being run entirely online, and as we’ve seen with the recent announcements about the ABC Shop closures, physical retail is rapidly being replaced by an online presence. But,

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Social Media Blunders: How Reckless Social Can Lose You More Than Money

No matter how big or small your brand is, presence on social media is hugely important in this day and age. People rely on social media to keep up with their favourite companies, check for sales, and get a good look at the places they’re shopping, so maintaining your presence online can be crucial to your brand’s success. But alongside the new digital side of business are the subsequent dangers,

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