Judy Sahay

Thought Leaders & Game Changers

Tag marketing

Tumblr for Business: How your company can reap the rewards of this social media platform

Starting off as a microblogging platform in 2006, it wasn’t until around 2010 that Tumblr first started to gain popularity as a platform. Even then, it remained almost entirely a website for people to run their own blogs, filling them with their own creative content, and it hasn’t been until quite recently that businesses have started to catch on to Tumblr’s user-friendly site, which at times seems like it was

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How Technology is Changing The Way we Travel

Only a few years ago, the idea of staying in a stranger’s house when you travelled was a bizarre concept. No one liked the idea of sleeping in someone else’s bed and, for a lot of people, it was a downright creepy idea when there were so many other holiday-specific options of accommodation available. Now, however, you would be hard-pressed to find a traveller who hasn’t at the very least

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Build Customer Loyalty Through Social Media

Social media should be in the repertoire of every business on the market now, and it is a great tool to utilise when you are working to build a loyal customer base. There are plenty of ways you can interact with your customers on social media that you can’t use in real life to hone your customer service skills and build up customer loyalty and ensure they remain faithful to

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Move over DIY: How businesses are taking over Pinterest.

If you still think Pinterest is the domain of hobbyists and DIY-gurus, you might want to revaluate your idea of the social media platform. Whilst the website is still loaded with creative projects you can do at home and virtual pin boards loaded with inspirational quotes, Pinterest is fast becoming one of the best platforms for businesses looking to expand. Here are five tips for how your business can start

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Staring out on social media: the do’s and don’ts for small businesses.

When it all boils down, there are two types of industries: those that have been reshaped by digital technology, and those that will soon follow. In our world’s current business climate, the turn to the digital world is unavoidable. Businesses are now being run entirely online, and as we’ve seen with the recent announcements about the ABC Shop closures, physical retail is rapidly being replaced by an online presence. But,

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2025: What the business world will look like in 10 years time

Anyone engaged with business on any level can see how the world is already changing. Just a few years ago, the idea of transactions being made on iPads and tablets seemed impossible, but as technology has changed, the business world has adapted to keep up. Now, with consumer intelligence and awareness at an all time high and technology continuing its rapid developments, businesses need to start preparing for what their

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Getting ready to say goodbye: the top signs that your business might be dying.

Admitting that it is time to let go is never easy, but if you are talking about saying goodbye to your dying business, it’s likely you have a lot of time and money invested, so your farewells might be even harder. If you think your business might be set for demise, it is important to take notice early, so you can either try and reverse the damage or prepare to

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Social Media Blunders: How Reckless Social Can Lose You More Than Money

No matter how big or small your brand is, presence on social media is hugely important in this day and age. People rely on social media to keep up with their favourite companies, check for sales, and get a good look at the places they’re shopping, so maintaining your presence online can be crucial to your brand’s success. But alongside the new digital side of business are the subsequent dangers,

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8 ways startsups can trim their business expense from day one.

When starting out a new business, it’s likely that you are going to incur a number of costs you might not have anticipated. Hidden fees for things you didn’t know you need continue to pop up, and if you don’t go in with a plan, you could find yourself up to your ears in debt in no time at all. But, depending on your business, there are ways you can

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