Judy Sahay

Thought Leaders & Game Changers

Tag digital media

The Brave New World of Social Video Broadcasting

You could be forgiven for thinking humanity has reached a new narcissistic low (or high depending on your perspective) in 2015, with that all-encompassing term “social media” conjuring images of banal, self-centred status updates on Facebook, countless “selfies” (probably the most annoying word in the English language at the moment) plastered across personal Instagram accounts and fragile ego’s engaging in vicious war of words over trivial matter through Twitter hashtags.

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If This, Then That (IFTTT)

As we venture further into the 21st century, our lives are becoming increasingly (and some might say worryingly) connected thanks to the constant march of digital technology. What began as the humble email and web browser in the early 1990’s days of Web 1.0 evolved into the social media platforms of the mid 2000’s onwards which delivered us to where we stand today, in the era of Web 2.0. But

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The Rise of Online Advertisement

We are all used to television advertisements interrupting our favourite programs with insistent promotions for products, and even if it seems commercial breaks are never ending, businesses are now looking away from television to advertise. As more people head online, companies are looking to shift to a new space to promote their product, with the online audience potentially more receptive to what they’re selling. Spending for online advertising is expected

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