Judy Sahay

Thought Leaders & Game Changers

Category TECHNOLOGY

The Psychology of Social Media- Likes, Shares and Comments

For any business looking to engage with their customers on social media, understanding the science behind the platform can be crucial to attracting the right audience. Each business’ approach will differ, but for every company’s social media manager, it is important to understand how people interact with social to make sure the consumer is fully engaged. For Facebook, one of the premiere platforms for business, learning how the customers are

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How Technology is Changing The Way we Travel

Only a few years ago, the idea of staying in a stranger’s house when you travelled was a bizarre concept. No one liked the idea of sleeping in someone else’s bed and, for a lot of people, it was a downright creepy idea when there were so many other holiday-specific options of accommodation available. Now, however, you would be hard-pressed to find a traveller who hasn’t at the very least

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Build Customer Loyalty Through Social Media

Social media should be in the repertoire of every business on the market now, and it is a great tool to utilise when you are working to build a loyal customer base. There are plenty of ways you can interact with your customers on social media that you can’t use in real life to hone your customer service skills and build up customer loyalty and ensure they remain faithful to

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Move over DIY: How businesses are taking over Pinterest.

If you still think Pinterest is the domain of hobbyists and DIY-gurus, you might want to revaluate your idea of the social media platform. Whilst the website is still loaded with creative projects you can do at home and virtual pin boards loaded with inspirational quotes, Pinterest is fast becoming one of the best platforms for businesses looking to expand. Here are five tips for how your business can start

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3 biggest reasons why startups fail in their first year and how to avoid them.

Everyone knows how hard starting a new business venture can be, and for startups, it certainly seems that more companies are failing than succeeding. The first year of a business is crucial to its future success, but there are three primary problems that startups come up against when they first set out on their venture. A lack of vision, weak business strategy, and problems with cash flow can all halt

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Live streaming takeover: the new approach to social media.

More and more companies across the world are getting behind video streaming to help market their products. Snapchat, once used almost entirely by teenagers to send selfies to their friends, has rapidly adapted to become one of the best marketing tools for businesses and brands looking to connect to Generation Y. But whilst Snapchat might allow for people to follow along on journeys and offer a behind the scenes look

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4 super hacks to help market your business on LinkedIn

Anyone who hopes to call themselves business savvy should have a LinkedIn profile, and utilising the only social media platform that is specifically catered to professionals is a great way to get ahead in the industry you are interested in. But, like Facebook and Twitter, LinkedIn have developed business profiles for companies looking to expand their horizons in the online sphere. Considering LinkedIn’s primary demographic is professionals across all fields,

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How Twitter is changing the way we shop online and the future of Australian business.

For brands looking to expand their horizons on social media, Twitter’s new “Buy Now” button might just change the way they approach the microblogging site. Twitter first started to roll out the new addition to their website in September of 2014, starting off by dipping a toe into the world of social commerce by partnering with a few brands and artists, including Burberry, Demi Lovato, and Panic! At The Disco.

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Getting your business to go viral: from felines to frozen water

Rising from relative obscurity in the Western world in 2012, it seems that Psy can’t stay out of the headlines now, with his involvement in a minor car crash almost immediately trending on Facebook newsfeeds across the world. Thankfully, no one was injured in the incident that involved his Rolls Royce bumping into a bus but it didn’t take long for the incident to make headlines across social media. But

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