Judy Sahay

Thought Leaders & Game Changers

Category START UP

Build Customer Loyalty Through Social Media

Social media should be in the repertoire of every business on the market now, and it is a great tool to utilise when you are working to build a loyal customer base. There are plenty of ways you can interact with your customers on social media that you can’t use in real life to hone your customer service skills and build up customer loyalty and ensure they remain faithful to

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Move over DIY: How businesses are taking over Pinterest.

If you still think Pinterest is the domain of hobbyists and DIY-gurus, you might want to revaluate your idea of the social media platform. Whilst the website is still loaded with creative projects you can do at home and virtual pin boards loaded with inspirational quotes, Pinterest is fast becoming one of the best platforms for businesses looking to expand. Here are five tips for how your business can start

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3 biggest reasons why startups fail in their first year and how to avoid them.

Everyone knows how hard starting a new business venture can be, and for startups, it certainly seems that more companies are failing than succeeding. The first year of a business is crucial to its future success, but there are three primary problems that startups come up against when they first set out on their venture. A lack of vision, weak business strategy, and problems with cash flow can all halt

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4 super hacks to help market your business on LinkedIn

Anyone who hopes to call themselves business savvy should have a LinkedIn profile, and utilising the only social media platform that is specifically catered to professionals is a great way to get ahead in the industry you are interested in. But, like Facebook and Twitter, LinkedIn have developed business profiles for companies looking to expand their horizons in the online sphere. Considering LinkedIn’s primary demographic is professionals across all fields,

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How Twitter is changing the way we shop online and the future of Australian business.

For brands looking to expand their horizons on social media, Twitter’s new “Buy Now” button might just change the way they approach the microblogging site. Twitter first started to roll out the new addition to their website in September of 2014, starting off by dipping a toe into the world of social commerce by partnering with a few brands and artists, including Burberry, Demi Lovato, and Panic! At The Disco.

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The 3 skills every business owner should have

To run a successful business, there are a lot of important contributing factors. You need a clever idea, a good business model, strategy, and an understanding of the way the business world works. But even if you have these basics down, there are skills that you might be lacking, and it might be impacting your company. As a business owner, it’s important to learn and be able to apply these

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Getting your business to go viral: from felines to frozen water

Rising from relative obscurity in the Western world in 2012, it seems that Psy can’t stay out of the headlines now, with his involvement in a minor car crash almost immediately trending on Facebook newsfeeds across the world. Thankfully, no one was injured in the incident that involved his Rolls Royce bumping into a bus but it didn’t take long for the incident to make headlines across social media. But

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Change is coming and it’s pushing young Australians out of the workforce. Learn how to prepare yourself for the digital revolution.

We all know that technology is advancing at a rapid rate, but is it actually outrunning us? The Foundation for Young Australians has recently released a report to say that our country’s youth may suffer from the hasty progression of technological advancement, with the majority of jobs people are studying for likely to be filled by robots rather than humans. The statistics found should be enough to alarm most young

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8 ways startsups can trim their business expense from day one.

When starting out a new business, it’s likely that you are going to incur a number of costs you might not have anticipated. Hidden fees for things you didn’t know you need continue to pop up, and if you don’t go in with a plan, you could find yourself up to your ears in debt in no time at all. But, depending on your business, there are ways you can

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Bringing Your Brand to Life through Social Media Analytics

Since the launch of Facebook in an unassuming Harvard University college dorm in January 2004 (it wasn’t all that long ago!) social media has since exploded onto the scene and gained a foothold in our everyday lives and collective consciousness in a way very few people ever predicted. Nowadays everyone it seems has a Facebook, Instagram or Twitter profile, or a combination of all 3 (at least in developed countries

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