Judy Sahay

Thought Leaders & Game Changers

Category MARKETING

Ready to retire from your small business?

Chris Judd has had to make an early exit from his career, and whilst many people would love to retire in their early thirties, it isn’t always a possibility. It comes after a large number of baby boomers have begun to retire, leaving their businesses without a proper strategy laid out. And whilst Judd’s retirement came as a bit of a shock to the AFL community at large, most of

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The Rise of Online Advertisement

We are all used to television advertisements interrupting our favourite programs with insistent promotions for products, and even if it seems commercial breaks are never ending, businesses are now looking away from television to advertise. As more people head online, companies are looking to shift to a new space to promote their product, with the online audience potentially more receptive to what they’re selling. Spending for online advertising is expected

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Small Business a Big Winner in “Have a Go” Budget

Treasurer Joe Hockey has recognised the vital importance of small business to the Australian economy, with an incredibly generous tax break delivered as part of his “have a go” second budget for 2015-16. As much a political exercise as fiscal policy-making, the 2015-16 federal budget marks a dramatic change of tone and substance from last year’s effort which polarised the community and saw business and consumer confidence plummet. Instead, this

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Credit where credit is due: how to avoid the dangers of social sharing for your business

Social media might be out to help save businesses and brands, but there are certainly plenty of problems that companies are coming up against in their rush to post new content. In recent years, one of the bigger problems that companies and personal brands have been coming up against is the battle to post original content. As Instagram and Tumblr in particular become more mainstream ways of promoting a business

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The 2015-16 Victorian Budget & Small Business

Shaking off the angst from a series of controversial decisions it made in its first few months in office, the Daniel Andrews Labor government has delivered what commentators are calling an economically responsible and relatively low-key first budget that prioritises job-creation, infrastructure and spending on basic public services such as Education, Health and Family. Small Business is also a beneficiary, although tax relief was not as significant as hoped for.

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When the News Feed Controls the News

Facebook, the behemoth of social media has been at the forefront of the constant wave of mind-boggling and truly life-altering changes in digital technology for over a decade now. Despite humble college dorm beginnings in February 2004, Facebook has since grown into a mighty multinational corporation of the same size as those whose business models it has disrupted, seemingly out of nowhere. But never content to rest on its impressive

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The Australian Economy in 2015, a Guide for Start-Ups

A Lower Aussie Dollar: Having soared in recent years off the back of an unprecedented mineral resources boom, reaching parity with the ‘Greenback’ (US dollar) in 2010, the Aussie dollar fell back to earth in 2014 in welcome news for the domestic economy and local entrepreneurs. From USD $1.03 on January 1st 2013 to USD $0.81 exactly two years later and with expectations for a further fall below USD $0.75

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