Judy Sahay

Thought Leaders & Game Changers

Category BUSINESS

Tumblr for Business: How your company can reap the rewards of this social media platform

Starting off as a microblogging platform in 2006, it wasn’t until around 2010 that Tumblr first started to gain popularity as a platform. Even then, it remained almost entirely a website for people to run their own blogs, filling them with their own creative content, and it hasn’t been until quite recently that businesses have started to catch on to Tumblr’s user-friendly site, which at times seems like it was

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The Psychology of Social Media- Likes, Shares and Comments

For any business looking to engage with their customers on social media, understanding the science behind the platform can be crucial to attracting the right audience. Each business’ approach will differ, but for every company’s social media manager, it is important to understand how people interact with social to make sure the consumer is fully engaged. For Facebook, one of the premiere platforms for business, learning how the customers are

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Move over DIY: How businesses are taking over Pinterest.

If you still think Pinterest is the domain of hobbyists and DIY-gurus, you might want to revaluate your idea of the social media platform. Whilst the website is still loaded with creative projects you can do at home and virtual pin boards loaded with inspirational quotes, Pinterest is fast becoming one of the best platforms for businesses looking to expand. Here are five tips for how your business can start

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3 biggest reasons why startups fail in their first year and how to avoid them.

Everyone knows how hard starting a new business venture can be, and for startups, it certainly seems that more companies are failing than succeeding. The first year of a business is crucial to its future success, but there are three primary problems that startups come up against when they first set out on their venture. A lack of vision, weak business strategy, and problems with cash flow can all halt

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4 super hacks to help market your business on LinkedIn

Anyone who hopes to call themselves business savvy should have a LinkedIn profile, and utilising the only social media platform that is specifically catered to professionals is a great way to get ahead in the industry you are interested in. But, like Facebook and Twitter, LinkedIn have developed business profiles for companies looking to expand their horizons in the online sphere. Considering LinkedIn’s primary demographic is professionals across all fields,

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How Twitter is changing the way we shop online and the future of Australian business.

For brands looking to expand their horizons on social media, Twitter’s new “Buy Now” button might just change the way they approach the microblogging site. Twitter first started to roll out the new addition to their website in September of 2014, starting off by dipping a toe into the world of social commerce by partnering with a few brands and artists, including Burberry, Demi Lovato, and Panic! At The Disco.

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The 3 skills every business owner should have

To run a successful business, there are a lot of important contributing factors. You need a clever idea, a good business model, strategy, and an understanding of the way the business world works. But even if you have these basics down, there are skills that you might be lacking, and it might be impacting your company. As a business owner, it’s important to learn and be able to apply these

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Australia’s New PM Malcolm Turnbull a Friend of Business

5 Prime Ministers in 5 Years Australia has its fifth Prime Minister in just 5 years following the sudden but not entirely unexpected elevation of Malcolm Turnbull into the nation’s top job on Monday evening, following a Liberal partyroom leadership spill. The member for Wentworth in Sydney’s salubrious eastern suburbs and former Minister for Communications hails from the “Small l” Liberal wing of his party and replaces former Prime Minister

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Getting your business to go viral: from felines to frozen water

Rising from relative obscurity in the Western world in 2012, it seems that Psy can’t stay out of the headlines now, with his involvement in a minor car crash almost immediately trending on Facebook newsfeeds across the world. Thankfully, no one was injured in the incident that involved his Rolls Royce bumping into a bus but it didn’t take long for the incident to make headlines across social media. But

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